Let's create together!
Content that makes people want to book.
Hi, I'm Abby! I'm a California-based UGC creator and artist, and I partner with brands, restaurants, and hotels around the world. My content mixes relatable comedy with cinematic, beautiful moments, crafting content that not only showcases your space, but shows personality and creativity. The world of marketing is always changing, and I have come to realize that content that is versatile and creative is what truly resonates with more people.
See it for yourself!
Hotel &
Stay
Content
Want people to feel your space before they ever book? Let's make it happen!
Cinematic, relatable Reels and TikToks that show your hotel, villa, or Airbnb the way it actually feels to stay there. A mix of comedy, beautiful moments, and highlighted features, plus Daily stories throughout the stay.
See the staysVillas & Hotels
Short-form stay videos that truly capture your space. Shot on location, edited for Reels and TikTok.
Babel Tulum
Tulum, Mexico · October 2026Babel is a wellness sanctuary on the edge of the Maya jungle in Tulum, made for reconnecting with yourself and with nature. Designed by Mexican studio V Taller, its curved pink walls are finished in chukum, a traditional Yucatán lime plaster, and wrap around a jungle courtyard, a circular pool, and a hammam tower. Days there move slowly, with yoga, sound healing, cacao ceremonies, and art woven through the property.
The space is centered around wellness and creativity, and so my main goal was to showcase the space (inside and out) in a way that doesn't feel like an ad, but more so an immersive experience that gently walks you through.
See more from Babel
UGC For
Your
Channels
Content made for your feed, your website, and your ads.
Vertical video and photos of your rooms, details, food, products, and amenities, delivered in an organized folder within 2 weeks. Organic use with no expiration, and paid ad licensing is available too. I create UGC full-time, so I know exactly what your team needs.
See brand workBranded Content & UGC
Brand content that feels like a recommendation from a friend, not an ad.
Experiences & Excursions
Cenotes, glamping, and days out, captured so that people can actually picture themselves there.
More of my work
The artist touch.
For hotels and brands who want something a little different. Every collab can include singing, a styled shoot, or a skit.
A song in
your space
A cover song filmed in your lobby, by the pool, or on a balcony at golden hour, or a scheduled performance during my stay.
Styled &
editorial
Ten-plus years of performing and professional modeling, so your space gets magazine-feel shots.
Character
comedy
Relatable skits and POVs with a performer's timing, written around your space.
Meet
Abby
Musical theatre kid, songwriter, model, and now full-time creator.
I grew up on stage and never stopped creating. Modeling, restaurants, and short-form skits led me into social media and marketing, and today I work in marketing and UGC full-time both on the back end and as I partner with brands, restaurants, and hotels around the world.
My story
Want the full picture? Let's talk!
Reach out and I'll send everything your team needs, including who's watching, ideas for your space, and how a collab with me works.
Reach outInstagram, peak 30 days (Feb 21 to Mar 22). Stats as of November 2026.
Every project is its own.
I don't have set packages (on purpose!). Every business is looking for something different, and so every collaboration starts with a conversation about what you actually need. I truly love what I do, and I tailor my work to your goals so that we can really partner and create what feels best for you!
My content isn't made just to go viral. It's centered around authenticity, and every piece is created to truly showcase your space or product and add to your portfolio in a meaningful way, regardless of how the algorithm performs.
How it works
Say hi
Send a note with your property and any dates in mind. My dates are flexible!
The brief
I put together a brief with ideas made for your space and goals, and we shape it together before anything is filmed.
Stay & create
I research trends ahead of time, then film and photograph throughout, sharing along the way.
Deliver
Your content arrives within 2 weeks, and anything posted goes live on the dates we agree.
Taking bookings for 2027!
Hotels, villas, stays, and brands anywhere in the world. My dates are flexible, so let's find what works for you.
Start planning